Source : Forbes :
Author : Jeff Benjamin : I write about music from around the world—Latin to K-pop and beyond.
While the K-pop scene is hotter than ever, more of its artists are looking to combine their star power to create new kinds of records to impact the market.
After teaming up with superstars across the dance and pop world, Raiden delivers “Yours” as the latest genre-crossing attempt from the rising DJ/producer. With an all-star team that includes the rapper-singer Chanyeol of sensational K-pop boy band EXO, rising “Meteor” rapper Changmo as well as Korea’s soulful songbird LeeHi, “Yours” is a soothing, feel-good synth-pop gem. With a focus on Chanyeol and LeeHi’s playful back-and-forths, “Yours” is as adorable of a love song as it is wishful as the singers croon “Love me, don’t hurt me / Just kiss me, don’t burn me / And I’ll be yours.”
Raiden says the release of “Yours” is particularly special in this current time of coronavirus concerns and social distancing. “If there was one thing I wish for this song to do, [it] is to spread the feeling of warmth and positivity around the world,” Raiden says in a statement. “During this crazy time of confusion and isolation, I wanted to present the feeling of love and care for each other and we really poured our hearts out with that message here.”
Chanyeol adds that he’s been itching to find the right song and “Yours” ended up being the perfect match for his next release to not only feature as a singer and rapper on, but also brush up his production skills.
The EXO member says, “I’ve been wanting to release new music for some time now—something that can bring smiles to people. I’ve been writing a lot, but I could not find the ‘one.’ Raiden and I have been wanting to do a collaboration for some time now, despite which song it was, I would have trusted his music. But when he played this for me, I knew that this was what I was envisioning. It was cool to be involved in the production process and seeing how Raiden works. Producing is what I’m very much focused on now so it was a cool learning and sharing experience. Everything feels new with this release; but we are all very happy about the release. We all met through “Yours” first, but now we became close friends, we hang out at his studio or mine, casually share our new music, inspiration. I call Raiden ‘my hyung’ which translates to big bro.”
Meanwhile, Changmo—who has one of Korea’s biggest hits of 2020 with his breakout track “Meteor”—also saw “Yours” as an opportunity to showcase a new musical side.
“With Ambition [Musik] as my home ground, my exposure for music is mainly in hip-hop but my basis was piano and music production even before my rap [career],” he says. “Raiden and Chanyeol knew that and we instantly connected after I expressed that I wanted to be a part of the song. It was a cool moment to connect with artists from such different styles of music, but I have respect for all artists involved in this project. It was a cool process to write lyrics for the song that is not typically similar to my own music. Thankfully, Chanyeol and LeeHi both loved my direction and the music video concept is even inspired from that.”
“I had this vision of creating a timeless record about three years ago,” Raiden adds. “At the time, I was mainly focusing on my DJ/producer career in dance-electronic music scene, but this song was exactly what I was dreaming of; being able to create ‘good music’ with talented artists from different styles of music. In my opinion, good music does not need to be labeled as any specific style or genre. I am happy and so blessed for Chanyeol to create this with me along with LeeHi and Changmo…we all spent many days and nights on this to create the perfect synergy between us, to make sure every artist on this stands out with his or her vision on each part. Now we’ve become really good friends on personal level and we are already talking about what we want to do next.”
Raiden X CHANYEOL’s new single “Yours (Feat. LeeHi, CHANGMO)” is out!Listen and download on your favorite platform: Coming soon
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